In order to sell online, you need to attract visitors, get them to engage with your content, build trust and steer them to take action, making contact, enquiring or making an online purchase.
Many webmasters adopt a random approach to their sales funnel structure, rather than designing the process in an organised way.
You are most likely attracting visitors from several sources. In many cases we see, visitors will be coming in small volumes from organic search queries, (many of which will more than likely be brand or company name searches), social media, maybe some advertising channels, directories you have signed up to, YouTube videos, blog posts, etc.
Each of these visitor acquisition channels is a part of your sales funnel. Each one is gathering potential customers on your behalf, guiding them through to an appropriate page of your website.
The main goal at this stage is for your visitors to arrive on your site on the most relevant page that will present your product, answer their question, show them how to, explian a process, etc. The more relevant the page content, the more likely they are to engage with your site and progress towards a conversion.
Each of your main content pages is a ‘landing page’ for that specific topic. Once a visitor has arrived, you want them to read your content, watch your videos and click through to the next part of the process. this might be a more detailed page covering a more in depth guide, how to…, why you should…, things to avoid, top ten tips, etc….
Once your visitors are on your second page, you are building trust and beginning to create an online relationship with them. The goal of your site content is to solve problems for your readers.
1. Identify the problem, issue, question.
2. Empathise with the readers issue, relate to their problem
3. Reveal and explain your solution
4. Show testimonials from people who used your solution and are happy with the result you provided
5. Tell them what to do next to get your service or product
Don’t make the mistake of getting to complex, either by asking your readers to jump through too many hoops to get your solution, or by bogging them down in too much technical detail.
Most people aren’t actually looking for product X, they are actually looking for what the product does for them. Sell the sizzle, not the sausage…..
Your page content should convince your reader that you product will solve their problem and if you show that other people have had a good experience, it demonstrates that you can be trusted…… these are the only two jobs your page really has, to explain that your solution is the best one for them, and that other people are pleased with the results, so they will be too.
For example….. if I have dogs that moult a lot and suffer from dog hair all over the house, when my vacuum cleaner breaks, the thing that matters moct to me is the performance of the new one. The fact that it has a 1300w motor instead of a 1000w motor is of little importance. For all I know, a 50w motor vacuum might be the best one available…… the specifications of what you do are not the important point…..
What is the end result? Will your product do what I need it to do? Is it easy to use? Is it reliable? Is it comfortable, light, longlasting?
Answering these questions is an important step in your sales funnel.
If you are struggling to create a sales funnel that works for your business, please ask us how we can help you today…
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We are in the business of generating qualified business leads for our customers. Most if not all successful businesses need a steady flow of new enquiries and sales to replace the natural attrition that occurs over time...... we will show you the most cost effective methods to generate new business leads for your company....
Whether you sell through more traditional channels or online, you are using a sales process or funnel to handle and convert your enquiries. We specialise in sculpting and designing high performance online sales funnels that integrate with your offline activities to maximise your ROI......
We have a proven track record helping businesses to develop their online presence into a fully functioning sales funnel process:
The first thing your website needs to be is attractive, closely followed by being easy to use (on all devices and screen sizes), fast to load and useful to your users. If these core metrics are in place then you can start to think about step 2…..
Where does your traffic come from? Where does it go when it leaves your site? How do visitors flow through the web, to your site, through your site and out again?
All these factors matter to your ultimate conversion rate and your bottom line. If you are not tracking your visitor analytics, event clicks, and traffic sources then you will never achieve your goal of building a website that converts new business in volume.
The best methods of lead generation vary from business sector to business sector. Our experience allows us to focus on the most appropriate traffic generation channels fro your business niche, shortcutting the often costly learning process that many companies face when they first venture online.
It is said that 50% of every marketing budget is wasted, but it is the wise man that knows which 50% it is?!
Your online marketing campaign profitability will sink or swim on its effectiveness…. we can help you to focus on the best returning channels for your company.
Social media, Twitter, Facebook, Google+, LinkedIn etc are becoming more and more influential for business, providing targeted traffic opportunities as well as giving Google important content quality information which is used to help determine the usefulness and value of your content.
We will sculpt your social media accounts into a crafted sales process, so visitors (attracted by your social media content) convert into paying customers.
No website is ever finished. You can always improve the level of performance, to drive more traffic, convert more visitors into enquiries, sell more or attract more fans, followers or likes.