If you follow Googles set up advice when you create a new Google adwords campaign then we can almost guarantee that you will be wasting a large percentage of your budget on keywords and search terms that don’t convert or attract untargeted visitors to your site.
1. They cost you money, for no return
2. They increase your bounce rate, negatively affecting your organic rankings
The first important step when setting up an Adwords campaign is to narrow your target audience as much as possible. Google will try to encourage you to widen your catchment, but that will just waste your money.
If, on the other hand you narrow your targets, using only exact match keywords, then you will only appear for the specific terms you include rather than all of the convoluted, barely related phrases that are linked to your core keywords but stand little chance of turning into paying customers for you.
Secondly, you should use very targeted Ads for each tightknit keyword group. These Ads should serve to filter out unsuitable visitors, rather than to attract anyone who might vaguely be interested in something that’s tenuously related to what you do, or what you sell.
It is vital before you start messing about making changes to your campaigns that you put tracking analytics in place so you can see what effect your changes have for each change you make.
The first task should be linking your Adwords account with Google Analytics. Once you have done that, set up goals in your Analytics account and then conversion tracking to those goals in Adwords. This will give you a clear indication of which keywords turn into sales for you.
Making improvements to your Ads is an important step to take to improve your campaigns performance. We split test each Ad with a competing Ad. Once you have had a representative portion of traffic through each Ad, you will be able to see which Ad attracted more clicks and which one converted into more sales.
Once you have a winner, rewrite the worst Ad to make it better than the current winning Ad. Let them run again and repeat this process.
These basic steps will transform the majority of Adwords campaigns, turning them into profitable, traffic streams.
We can help with implementing these money saving steps as well as over a dozen more strategies that will enhance your Adwords profitability.
It's time you bit the bullet and joined the online revolution. Your website should work for you as a 24/7 sales creation tool, delivering qualified leads to your door....
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We are in the business of generating qualified business leads for our customers. Most if not all successful businesses need a steady flow of new enquiries and sales to replace the natural attrition that occurs over time...... we will show you the most cost effective methods to generate new business leads for your company....
Whether you sell through more traditional channels or online, you are using a sales process or funnel to handle and convert your enquiries. We specialise in sculpting and designing high performance online sales funnels that integrate with your offline activities to maximise your ROI......
We have a proven track record helping businesses to develop their online presence into a fully functioning sales funnel process:
The first thing your website needs to be is attractive, closely followed by being easy to use (on all devices and screen sizes), fast to load and useful to your users. If these core metrics are in place then you can start to think about step 2…..
Where does your traffic come from? Where does it go when it leaves your site? How do visitors flow through the web, to your site, through your site and out again?
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The best methods of lead generation vary from business sector to business sector. Our experience allows us to focus on the most appropriate traffic generation channels fro your business niche, shortcutting the often costly learning process that many companies face when they first venture online.
It is said that 50% of every marketing budget is wasted, but it is the wise man that knows which 50% it is?!
Your online marketing campaign profitability will sink or swim on its effectiveness…. we can help you to focus on the best returning channels for your company.
Social media, Twitter, Facebook, Google+, LinkedIn etc are becoming more and more influential for business, providing targeted traffic opportunities as well as giving Google important content quality information which is used to help determine the usefulness and value of your content.
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No website is ever finished. You can always improve the level of performance, to drive more traffic, convert more visitors into enquiries, sell more or attract more fans, followers or likes.